14 Surprising Ways to Boost Brand Engagement - Personal Branding Blog - Stand Out In Your Career

14 Surprising Ways to Boost Brand Engagement - Personal Branding Blog - Stand Out In Your Career Whats one lesser-known tip for getting people to engage withyourbrandmore often? These answers are provided by the Young Entrepreneur Council, an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more atyec.co. 1. Start Conversations If you want interaction, begin with a question.This is particularly true with social media platforms such as Facebook, Instagram, Twitter and others.Share the content that fits intoyourstrategy, and then attempt to begin a conversation with a simple question.By doing so, you will be eliciting valuable feedback which will, in turn, boost engagement. Ryan Bradley,Koester Bradley 2. Develop a Personality People engage with brands that reflect their values, aspirations and needs. One of the best ways to buildbrandengagement is with a cross-channel content strategy that exhibits a personality that appeals to customers. Using a consistent and relatable voice across social media, blogs, podcasts, email, and advertising helps to establish a personality that customers recognize and respond to. Vik Patel,Future Hosting 3. Be a Better Listener It may not be lesser-known, but it certainly isnt used a whole lot: Become a better listener. Forget stock responses or even those auto-generated messages. Give the customers who decide to engage with your thoughtful and meaningful responses, specifically based on their comments. People will notice this, andyourbrandwill stand out. Andrew Schrage,Money CrashersPersonalFinance 4. Ask for Feedback When it comes to getting people to engage withyourbrandmore often, the trick is almost astonishingly simple: Just askyouraudience! Send them surveys, ask for their feedback and use social media toyouradvantage, like through the question feature on Instagram. Stay receptive and stay attentive.Youraudience knows what they want, and honing in on their wants is how you get them to engage. Veronica Romney,LoSoMo Inc. 5. Tell Your Story Mostpersonalbrands that are successful have mastered storytelling skills. Storytelling is such an underutilized skill that a lot of brands nowadays are missing. Documentingyourentire life journey is where credibility, transparency and authenticity get built. Dont just showyoursuccesses and accomplishments: Shareyourfailures and mistakes to show that it is all part of a successful journey. Fritz Colcol,ABN Circle 6. Have a Strategy Content strategy is a must for any kind of engagement. You can write all the amazing e-books, blogs and white papers you want, but without a strategy behind them, you can only guess how effective they are. We approach every marketing campaign with strategy in mind and a goal to meet, and we flesh out our content from there. We have clear, actionable results and use content to back those goals up. Suneera Madhani,Fattmerchant 7. Use Humor Humor is a great way to get more people engaging withyourbrand. People love seeing funny videos, memes or other posts in their feeds, so you should use humor to getyourbusiness noticed. If something makes someone laugh, theyre more likely to like it, react to it and share it with their friends. John Turner,SeedProd LLC 8. Share User-Generated Content Sharing user-generated content is a great way to increase engagement. Askyourfollowers to send you photos of themselves using their product or share it on social media with a unique hashtag. You can then share their content onyourprofile. Users will love getting their photo featured onyourprofile and it will encourage others to share their own photos ofyourproduct or tweet at you more. Blair Williams,MemberPress 9. Seek Out Podcast Interview Opportunities Being interviewed on a podcast can bringyourbrandto thousands of people from all over the world. Understandyourentrepreneurial story, build out a set of core content where you can add value to other entrepreneurs, and put yourself out there. Podcasts are always looking for interesting guests, and theyre always happy to promoteyourbrandto their audience when you take it seriously. Connor Gillivan,FreeeUp 10. Answer Peoples Questions Researchyourtarget market well and find out what questions they are asking online. Use sites like Quora, Reddit and Answer the Public to find out what they are searching. From there, create great content that answers their questions.Yourtarget market will then findyourpost and start commenting. Dont forget to reply to them in the comment section. Syed Balkhi,WPBeginner 11. EncourageBrandAmbassadorship A tip I always share with our 30-plusbrandambassadors is to educate the store’s staff. Through telling them aboutyourproduct (and better yet, throwing them some free swag), you can get them to promoteyourbrandover competitors when chatting with customers. By having more-or-less permanentbrandambassadors in the store, you can easily spreadbrandawareness and add toyourcustomer base. Lisa Curtis,Kuli Kuli Foods 12. ConnectYourContent With Current Events Businesses that take part in conversations around news events or trends tap into an effective technique for increasingbrandengagement. The holiday season is an obvious example, but there are other national days you can theme content around. Social media trends focused on fashion and entertainment news can also generate engagement. In short, makeyourbusiness part of the conversation. Justin Blanchard,ServerMania Inc. 13. ShowYourGratitude I like to hyper-personalize everything with mybrandand tailor what I do to my audience. When I create content, I make sure I am tagging my fans and everything I do is about them. Even though the pictures have me in them, I am constantly acknowledging my fans and showing my gratitude for their participation. This makes them feel honored and participate more. Sweta Patel,Startup Growth Mode 14. Engage on Multiple Channels In 2019, you need to start thinking about diversifyingyourmarketing strategy to personalizeyourcontent and engage users at multiple touch points. Connect all digital channels with remarketing campaigns and assessing which attribution channels led to the most sales. Finally, find ways to connect digitally with in-store connections by providing NAP info and in-store pickup options. Kristopher Brian Jones,LSEO.com